A core component of this course is enabling students to identify and evaluate promising ideas with significant potential for forming a new entrepreneurial venture. Students will identify problems worth solving.
Students will learn to analyze the feasibility of ideas based on potential business models, the resources and capabilities required for successful execution, and the ability to achieve economies of scale.
This course will provide students with the experience of developing a prototype, a tailored marketing plan and customer segmentation analysis, while developing a collaborative pitch deck to present to potential investors.
During the semester, students will work collaboratively to identify market needs while selling an actual product or service to a defined customer base.
Students will interact with successful serial entrepreneurs, Venture Capitalists, angel investors and dealmakers.
The course will facilitate the development of personal strategies that students will use to guide their career-planning decisions.
"I am in New York doing a brand marketing internship for the summer. Last week, I had the opportunity to go to a three-day TechCrunch conference, and I was surprised when I listened to a few startup presentations. Many professionals really struggled with presenting their ideas, and wanted to let you know that the students in our course were much better prepared because we had so much instruction and practice!!!"
"People say that in college there are a few professors that truly will have an impact on your mindset, values, and maybe even life, and you were a person who not only helped me further master my understanding of being an entrepreneur, but also master how to be a good person. I think the latter attribute is so invaluable, so thank you for all that you've done. I have the utmost respect for you and I hope we keep in touch in the future."